A Few Fun Personas.

Ever wondered what your wine of choice says about you? Based on years of observing the nuances and quirks of wine drinkers and merging that with the persona-building precision of marketing (my day job for years 🙂), here’s a toast to the charming (and possibly recognizable) personas behind the glass. This is a lighthearted look at who you might be, based on the wines that make you swoon. Grab a glass, relax, and find yourself in these delightful characters!

The Sauvignon Scholar

Favorite Wines: Crisp Sauvignon Blancs, especially from New Zealand and California.

These are the intrepid thinkers with an enthusiasm for data, facts, and just the right bit of zest. Much like their wine of choice, they’re sharp, refreshing, and (perhaps unknowingly) a little bit enlightening. The Sauvignon Scholar often relishes lively debates—think Socrates meets Martha Stewart, only with a cheese platter in hand.

A Day in the Life:
Mornings are organized to perfection. By 8 a.m., their coffee is measured to the gram, and a neatly lined spreadsheet tracks their to-dos. By lunchtime, they’re tackling the New York Times crossword (in ink, naturally). Evening? Time to uncork a bottle of Sauvignon Blanc and dive into a crime thriller—preferably one set in the vineyards of Marlborough. They dream of starting a true-crime podcast… if only their schedule allowed it.

The Red Velvet Adventurer

Favorite Wines: Rich, bold Cabernet Sauvignons and smooth Malbecs.

The Red Velvet Adventurer is a lover of bold flavors and even bolder experiences. They might seem a bit mysterious at first (especially with that cabernet-colored scarf), but peel back a layer, and they’re the life of any gathering. Known to indulge in fascinating tales about “that one time in Argentina,” they’re passionate and deeply invested in everything they do.

A Day in the Life:
They’re up early, powering through a workout—HIIT or bust—before setting off on the day’s adventure. By 3 p.m., they’re browsing an art gallery or maybe booking a weekend escape to Napa. When evening arrives, they savor a Cabernet Sauvignon, pondering their next venture: skydiving? A pottery class? Either way, they’ll have a glass in hand and a story to tell.

The Bubbly Connoisseur

Favorite Wines: Champagne, Prosecco, and all things sparkling.

The Bubbly Connoisseur brings lightness and enthusiasm wherever they go. Life is a celebration, and every day deserves a little sparkle—whether it’s a Tuesday evening or New Year’s Eve. Often the connector in a group, they’re everyone’s favorite person to sit next to at dinner because their laughter is as effervescent as their drink.

A Day in the Life:
9 a.m., they’re cheerfully greeting everyone at their Pilates class, followed by a jaunt to the farmers’ market for fresh blooms. By noon, they’re planning their next soiree—charcuterie boards, vintage glassware, the works. Come 5 p.m., they’re sipping Prosecco and FaceTiming their friends, insisting on “just one more glass!” because life, after all, should be filled with bubbles.

The Pinot Noir Poet

Favorite Wines: Delicate, nuanced Pinot Noirs, particularly those from Oregon or Burgundy.

This gentle soul finds beauty in the subtle things and knows the magic of a perfectly aged vintage. They’re reflective, artistic, and a bit romantic, savoring life at a slower pace and appreciating the complexity of a Pinot as if it were a piece of art. Often seen journaling or strumming an acoustic guitar, they know how to bring calm to any storm.

A Day in the Life:
They start the day in contemplation, meditating with their rescue dog and journaling intentions for the day. Afternoons involve browsing a used bookstore or walking along a misty coast, enveloped in thoughts about the interconnectedness of life. By evening, they’re savoring a glass of Pinot Noir while working on their poetry collection. They’re convinced the wine tastes a bit better with jazz playing softly in the background.

The Rosé Rejuvenator

Favorite Wines: Refreshing rosés from Provence, but also curious about other light, vibrant varieties.

With a well-developed knack for enjoying life’s simpler moments, the Rosé Rejuvenator is always on the hunt for “rosé all day” vibes. Effortlessly cool, they’re known for balancing work and play, and they’re often spotted brunching with friends or wandering in nature. They’re optimists with a talent for finding silver linings.

A Day in the Life:
Their morning begins with a matcha latte (iced, even in winter), a session of yoga, and a scroll through travel inspirations. Come afternoon, they’re making plans for a sunset picnic by the water, complete with a cooler stocked with their favorite rosé. They’re the friend who insists on taking a selfie with everyone, holding up a glass of rosé to capture the “golden hour” glow.

The Organic Oenophile

Favorite Wines: Biodynamic and natural wines, favoring unfiltered or small-batch varieties.

A purist at heart, the Organic Oenophile values authenticity and transparency, whether it’s in their wine or their friendships. They’re well-versed in phrases like “zero-zero” and know the exact coordinates of their favorite vineyard. Earthy yet refined, they’re often mistaken for a philosopher or an off-duty vintner.

A Day in the Life:
The day begins with green juice and a stroll to the local co-op. Their afternoons involve perusing rare plant shops or making sourdough starter from scratch. As evening falls, they’re sipping on a cloudy orange wine, waxing poetic about sustainability. You’ll often find them hosting low-waste dinner parties where the only thing more interesting than the conversation is the wine.

The Chardonnay Charmer

Favorite Wines: Big, bold, buttery Chardonnays from Napa, but they’re not opposed to an unoaked Chablis either.

The Chardonnay Charmer is warm, welcoming, and confident in their tastes. They’re often at the center of any group, offering wisdom, wit, and a knack for turning strangers into friends. At home, they have a cozy reading nook and an impressive assortment of stemware.

A Day in the Life:
They start their day by lighting a candle and enjoying a leisurely breakfast, even on weekdays. By 2 p.m., they’re organizing the book club or planning a brunch, complete with buttery Chardonnay pairings. When evening comes, they’re curled up with their favorite memoir and a glass of oaked Chardonnay, fully embracing each sip like a warm hug.

Here’s to celebrating the wide world of wine lovers! Whether you’re a Sauvignon Scholar or a Rosé Rejuvenator, may your glass always be full, and may you continue to savor the little things that make each sip uniquely you. Cheers 🍷

Gregory Dean, SOMM&SOMM