Wickedly Good Pairings

Wines that Haunt Halloween Candy.

Halloween night: kids crash into sugar comas, the porch lights click off, and suddenly you’re left staring at a bowl of leftover candy… or the irresistible temptation of “parent tax” from your child’s trick-or-treat bag. (They’ll never notice three missing Snickers, right?)

While most people reach for milk or maybe a cold beer to tame the sweetness, sommeliers know the secret: wine can turn that guilty nibble into a pairing that’s equal parts science and sorcery. Here’s your ultimate grown-up guide to Halloween candy and wine—no costumes required.

Photo by Pixabay on Pexels.com

Chocolate-Based Treats

Reese’s Peanut Butter Cups

Pairing: Tawny Port
Why: Tawny’s caramelized nutty flavors mirror roasted peanuts, while its richness smooths out the chocolate. Think of it as peanut brittle with a PhD.

Snickers

Pairing: Banyuls (Fortified Grenache from Roussillon)
Why: Chocolate, caramel, nougat, and peanuts are basically begging for a dessert wine with body. Banyuls checks every box, making Snickers feel Michelin-star worthy.

Twix

Pairing: Madeira (Bual style)
Why: Biscuit crunch plus caramel is Madeira’s happy place. Bual Madeira’s nutty, oxidative character latches onto the cookie layer, while its acidity slices through caramel. Midnight snackers: prepare for joy.

Milky Way

Pairing: Demi-Sec Vouvray (Chenin Blanc, Loire)
Why: Chenin’s baked apple and honey tones cozy up to the nougat while acidity keeps everything lively. Pairing magic in fun-size form.

Kit Kat

Pairing: Brut Rosé Champagne
Why: Snap, fizz, pop. The bubbles cleanse, the rosé fruit lifts chocolate, and suddenly a humble Kit Kat feels like Paris Fashion Week.

M&Ms (Plain or Peanut)

Pairing: Ruby Port
Why: Primary berry fruit for plain; roasted nut harmony for peanut. Both combos are dangerously addictive—consider hiding the bag from yourself.

Butterfinger

Pairing: Tokaji Aszú (Hungary)
Why: Flaky, crunchy peanut butter layers demand complexity. Tokaji brings apricot, honey, and botrytis richness, elevating Butterfinger into haute cuisine. Yes, really.

Tootsie Rolls

Pairing: Lambrusco (Semi-Secco)
Why: A little playful fizz balances chewy “chocolate-adjacent” flavor. Lambrusco is the trickster wine, turning this humble candy into a carnival.

Photo by Photo By: Kaboompics.com on Pexels.com

Fruity, Sour, and Chewy Treats

Skittles

Pairing: Moscato d’Asti
Why: Low ABV, effervescent sweetness, and tropical notes let you “taste the rainbow” without collapsing under sugar overload.

Starburst

Pairing: Rosé of Provence (off-dry)
Why: Strawberry, watermelon, citrus—these flavors practically scream rosé. Bonus: the wine’s slight dryness balances Starburst’s neon-sugar pop.

Sour Patch Kids

Pairing: Mosel Riesling Kabinett
Why: Riesling thrives on high acidity + residual sugar. The sour hit is tamed by Riesling’s sweetness, and the fruit flavors harmonize like a well-tuned string quartet.

Nerds

Pairing: Sparkling Brachetto d’Acqui (Italy)
Why: Nerds are crunchy, tangy, and slightly chaotic. Brachetto, with its strawberry-soda vibes, makes this feel like a dessert cocktail at a Halloween carnival.

Gummy Bears (or Worms, if you’re ghoulish)

Pairing: Off-dry Rosé Sekt (Germany)
Why: Juicy, bouncy gummies love a bright, berry-driven sparkling rosé. The bubbles bounce along with the gummy chew.

Photo by Terrance Barksdale on Pexels.com

Classic Chocolate Bars

Hershey’s Kisses

Pairing: Tawny Port (again) or Maury Sec (Southern France)
Why: Simple milk chocolate meets oxidized nutty sweetness = instant upgrade. Pop, sip, repeat until the foil pile gives you away.

3 Musketeers

Pairing: Amontillado Sherry
Why: Light nougat meets Sherry’s caramel and nutty edge. It’s the most “grown-up” this candy will ever feel.

Photo by Skyler Ewing on Pexels.com

Hard Candy & Miscellaneous Mischief

Candy Corn

Pairing: Off-dry Gewürztraminer
Why: Spicy aromatics cut through the waxy sugar bomb. You’ll never look at the triangular sugar pyramid the same way again.

Lollipops (Dum-Dums, Tootsie Pops, etc.)

Pairing: Demi-Sec Sparkling Wine (Crémant d’Alsace, Vouvray, or Cava)
Why: Sucking on sugar wants bubbles. Add wine, and suddenly you’re the sophisticated kid on the block.

Smarties (U.S. version)

Pairing: Dry Lambrusco or Frizzante Rosé
Why: Tart, chalky sweetness pairs with something equally zippy and refreshing. It’s the sommelier-approved palate cleanser of the candy haul.

When You’ve Really Raided the Bag…

At some point—maybe after the third glass—you’ll find yourself with a strange handful: a Milky Way, a handful of Skittles, and two rogue Tootsie Rolls. Here’s your move: Vin Santo (Tuscany). With its nutty, honeyed depth, Vin Santo doesn’t care what candy you throw at it—it’ll hold its own like the boss wine it is.

Photo by Pixabay on Pexels.com

Final Spellbinding Sip

Halloween candy and wine might seem like a gimmick, but the rules of pairing don’t vanish when the costumes come out. Match sugar with sugar, balance fat with acidity, and use intensity to meet intensity. Suddenly, you’re not just sneaking candy—you’re hosting a private tasting in the glow of a jack-o’-lantern.

Photo by Aleksandar Cvetanovic on Pexels.com

So the next time you “check” your kids’ haul while they sleep, or eye that bowl of leftovers like a haunted treasure chest, remember: it’s not theft, it’s pairing research.

To guilty pleasures, wickedly good wines, and Halloween indulgence—cheers! 🕸️🍷👻

Cover Photo by Terrance Barksdale on Pexels.com

Comments

We welcome feedback…