We’ve heard the jokes.
“What wine pairs best with Honey Nut Cheerios?”
“Is it wrong to serve rosé with pizza rolls?”
“Do sommeliers judge you if you mix boxed wine and SpaghettiOs?”
First of all—no, we don’t judge you. Second, the right answer is Moscato d’Asti, but we’ll get to that.
When we first started SOMM&SOMM, our goal wasn’t to turn your Tuesday night dinner into a Michelin-starred tasting menu. It was to help people get more out of their wine—whether they were swirling a $300 Bordeaux or cracking open a $7 screw cap while making mac and cheese in their pajamas.
But somewhere along the way, “pairing” became a dirty word. People started thinking of wine pairing as elitist, overly complicated, or, worse—unnecessary. So today, let’s break it down. What IS the point of wine pairing? Why do we care so much about it? And yes, what wine actually does pair with Cheerios?
The Method to Our Madness: Why We Talk About Pairings So Much
Pairings Enhance the Wine (And the Food)
At the core, pairing wine with food is about synergy. When done right, a great pairing makes both the wine and the dish taste better. It’s not about snobbery—it’s chemistry.
Fat softens tannin. Acid cuts through richness. Sweet balances spice. Salt makes a wine pop like confetti in your mouth. That’s not fancy—that’s science. It’s also the reason you might find a crisp Sauvignon Blanc tastes brighter with goat cheese, or how a smoky Syrah can make barbecue ribs sing.
Think of it like a duet. Alone, each performer is fine. But together? Magic.
Wine is an Agricultural Product—So is Food
Wine is made from grapes. Grapes come from the ground. Food comes from the ground. Boom. You already have something in common.
For thousands of years, regional wines evolved with the local cuisine. Chianti with tomato-sauced pasta. Riesling with spicy sausage in Alsace. Sherry with Spanish tapas. It wasn’t curated—it just worked.
By understanding pairings, you’re tapping into centuries of intuitive flavor-building. That’s not pretentious. That’s tradition.
It’s About Experience, Not Perfection
We’re not here to tell you there’s only one right answer. We’re here to help you discover what you like, why it works, and how to recreate that experience again and again. Pairing isn’t about rules—it’s about results.
If you find out that a buttery Chardonnay makes your favorite fried chicken taste like crispy heaven on earth, then congratulations—you just paired. No white tablecloth required.
Okay, But Seriously—What Wine Goes with Cheerios?
Let’s do this. Why not?
- Original Cheerios – Dry Champagne or Brut Nature Cava. The cereal is toasty and grainy, which mirrors the brioche notes in a good bottle of bubbles. Plus, the saltiness of the cereal (yes, there is salt in it) wakes up the acidity.
- Honey Nut Cheerios – Moscato d’Asti or a semi-dry German Riesling. Light fizz, gentle sweetness, and orchard fruit flavors meet the honey glaze like a breakfast dance party.
- Fruity Cheerios – Lambrusco (semi-sweet) or Brachetto d’Acqui. You need fruit on fruit here, and the bright, berry-splashed bubbles of Lambrusco hit the nostalgia just right.
- Multigrain Cheerios – Chenin Blanc. Why? It’s got enough backbone and apple/pear notes to highlight the mild sweetness and whole-grain depth without overpowering anything.
- Chocolate Cheerios – Ruby Port. No, really. It’s dessert in a bowl. Treat it like one. Pour a splash of Port, raise your eyebrows, and pretend you planned this.
Now, we’re not suggesting you open a 1982 Château Lafite and pour it next to your breakfast. But when someone says, “What’s the point of pairing?”—this is the point: Everything tastes better when you pay attention.
What Happens When You Don’t Pair Thoughtfully?
We’re glad you asked. You can absolutely drink red wine with oysters, but it’s going to taste like licking a battery. Ever tried a high-alcohol Cabernet with spicy curry? That burning sensation is real, folks.
Bad pairings don’t just ruin the wine—they mute the dish, too. That silky, creamy brie turns rubbery with a tannic red. That delicate sushi roll gets bulldozed by Zinfandel. The idea isn’t that one is better than the other—it’s that they’re better together when you choose wisely.
We’re Not Fancy—We’re Passionate
At SOMM&SOMM, we’re not out here judging your Tuesday dinner or trying to shame your frozen lasagna. We’re out here saying, “Hey, that frozen lasagna? It could be awesome with a Barbera.”
We want people to feel what we feel when a pairing sings. When a sip of Albariño makes your shrimp taco taste ten times zestier. When a tawny Port turns a spoonful of Stilton into a flavor epiphany. When your cheap Merlot suddenly tastes like velvet because you served it with roast duck instead of garlic hummus and regret.
Pairing isn’t about status—it’s about satisfaction.
To wine with purpose, food with flair,
Gregory Dean, SOMM&SOMM
and cereal that finally found its soulmate.
Here’s to pairing without pretension—
and sipping with a smile. Cheers! 🥂
Why We Care (Even About Cereal)
The next time someone asks us what wine goes with Cheerios, we’ll smile. Because we get it—it’s a cheeky question. But deep down, it’s also the question we love answering.
Because if you’re asking, it means you’re curious. And curiosity? That’s the beginning of every great food and wine journey.
So go ahead—pair that wine. Ask the question. Try the weird combo. Discover your preferences. Laugh when it’s wrong. Celebrate when it’s right.
Wine is meant to bring joy, not judgment. And if we’ve helped even one person find a pairing that makes them go “WOW,” then all the Cheerios jokes and snarky remarks in the world are worth it.
Stay curious. Stay playful. And if you really want to know what wine pairs with Cap’n Crunch? We’ve got thoughts. 🍷




































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